Honda has launched its fourth generation CR-V under the campaign theme of “Love makes all things possible”.
The integrated campaign, aimed at enhancing Honda’s brand image to customers, is targeted at married couples ages 25 to 55, with or without children, with a household income of above RM5,500.
“Love in this context refers to passion to do anything. This campaign shows that the all-new CR-V enables one to do everything and anything they want,” a spokesperson from Honda Malaysia said.
The campaign comprises print ads, TVCs and radio ads in major mainstream media and will run until August 2013.
An app will also be launched on Facebook and Honda will embark on roadshows across Peninsular Malaysia, Sabah and Sarawak throughout March.
With this campaign, the brand hopes to achieve registration of 833 units per month, with a target to sell 7,000 units of the model this year.
This campaign has involved Dentsu Utama as the creative agency, Starcom MediaVest as the media agency, and iHub Media and If Isobar as the digital agencies.