Hogo Digital has been appointed as the marketing agency for The Grand, Ho Tram Strip located in Vietnam.
The contract will include the development of a casino resort marketing strategy across gaming and non-gaming entities, as well as branding, creative, digital direction and execution for the property. The agreement also includes destination marketing development for the planned beach-side Ho Tram Strip.
“Hogo Digital is excited to be part of the development of Vietnam as a gaming and resort destination here in Asia.” says Chris Wieners, Managing Director of Hogo Digital.
“It’s an amazing location and has the opportunity to be Asia’s first 5-star beach-side casino resort destination.”
Hogo Digital, an agency with offices in Macau, Hong Kong and Phnom Penh in Cambodia, will open an office in Ho Chi Minh, Vietnam. The agency primarily focuses on marketing strategy for hospitality and tourism in Asia, with a key focus on casino and gaming destinations.
The Grand, Ho Tram Strip is owned and operated by Ho Tram Project Company and currently includes a beach-side casino resort, hotel and golf course and is located approximately 1.5 hours from Ho Chi Minh in Vietnam.