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H&M picks media agency for Singapore and Malaysia

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H&M has appointed ZenithOptimedia as the new media agency partner, following a pitch.ZenithOptimedia will be responsible for planning and buying across all media for H&M in Singapore and Malaysia. H&M previously worked with OMD in Singapore and UM in Malaysia.“We are extremely delighted and honored by this appointment. This is a testament to our strategic paid, owned and earned approach which continues to be a winning formula, coupled with the ability to bring fresh perspectives & ideas to the table,” Helen Lee, managing director, Zenith Singapore said. 

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