Hong Kong Television Network (HKTV) has officially launched its mass market eCommerce platform with over 333 stores, over a month after it was soft launched on 17 December.
Products available on the website span fashion, beauty, healthcare, lifestyle and entertainment, electronic gadgets, food and beverage, sports, household, maternal and baby product categories.
For Chinese New Year, HKTV unveiled an incentive scheme where its existing 1.23 million subscribers and those who register before 15 February are given a cash coupon.
Ricky Wong, chairman of HKTV, said, “The grand launch of our online shopping mall now constitutes another segment of our new platform, consolidating entertainment and shopping into one platform.”
Source: Press Release