Asian channels operator Celestial Tiger Entertainment is to move further into the original production business with structured reality show The Ultimate BROcation. The show will be produced by Endemol Shine and be sponsored by the Hong Kong Tourism Board.
The Ultimate BROcation is a five-episode series which will take place in Hong Kong in October. It will follow the adventures of four celebrities from four different Southeast Asian countries as they revel in a five-day, all-expenses paid vacation, tailor-made for “bros”.
Casting is currently underway in Malaysia, the Philippines, Singapore, Thailand and Hong Kong, for well-known male celebrities who have very distinct personalities, and an appetite for adventure.
“With four celebrities from four different countries with very distinct cultures gathering in Hong Kong, we believe that this series would be able to bring new insights and inspire the audience to create their very own experiences when they visit Hong Kong,” said Simon Wong, regional director at Hong Kong Tourism Board of Southeast Asia.
“This show will go beyond a travelogue, and be rooted in our celebrities; their personalities and humor and the bonds they build during this epic vacation,” said Andy Chang, senior vice president of advertising sales, marketing and original productions of Celestial Tiger Entertainment.