Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
HKTB announces massive CNY 2019 celebration plans

HKTB announces massive CNY 2019 celebration plans

share on

The Hong Kong Tourism Board (HKTB) has announced the details of the annual Chinese New Year Night Parade, featuring world-champion troupes and world record holders.The Cathay Pacific International Chinese New Year Night Parade will take place on 5 February - the first day of the Chinese New Year - in Tsim Sha Tsui. This year's event will continue following the theme used since 2017, "Best Fortune. World Party". The parade will showcase nine floats, 13 Chinese and international performing troupes, and 12 local performing troupes. The HKTB said the event will feature nearly 30,000 performers hailing from 30 different regions around the world. Other world-renowned performing teams at the event will include; all-male Filipino performing group, Junior New System (who gained fame on the TV show “America’s Got Talent”), Hungarian Guinness World Records holder, Face Team Acrobatic Korfball, and social media favourite Hiplet Ballerinas.Eighteen performing groups will start at about 6pm along the parade route to warm up and interact with the crowd across a range of performance styles, including dance, magic shows, costumed character interactions, and busking. Festive gift packs will also be given out.On top of the performances, this year's parade will include an interactive game for spectators. The Quality Tourism Services Association will launch an AR game to echo with the theme of its float “Celebrate the Year of the Pig with QPoint Merchants", while spectators have the chance to win prizes and rewards.Aiming to bring the festive atmosphere to other parts of the city, the HKTB will also stage a public display of the floats on 6 and 7 February in Tai Po Lam Tsuen and Temple Mall North in Wong Tai Sin.Peter Lam, chairman of the HKTB, said, "(The parade) has become a world-class event. So far, the event has attracted millions of visitors and generated publicity value of around HK$10 billion for Hong Kong. The HKTB will join hands with the travel trade to promote Chinese New Year tour products in source markets, enticing visitors to come and experience the city’s festive ambience and local culture in person."Other Chinese New Year celebrations in Hong Kong also include the Lunar New Year fireworks display on 6 February, Chinese New Year Race Day on 7 February, and the Hong Kong Well-wishing Festival in February and March. 

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window