HKJC launches second phase of 'Striding on' campaign

The Hong Kong Jockey Club has teamed up with superstar Aaron Kwok to roll out “Striding on” second phase programme, which is themed around arts and culture.Spearheading the phase two launch was a new online video “Striding on - spirit of the arts”, featuring local pop star Aaron Kwok.https://www.youtube.com/watch?v=-fI6eTZQWAoThis video depicts Kwok’s story of how he managed to overcome the challenges he encountered on his journey of transformation from a dancer to a singer, then an award-winning actor. Through his story of endurance and dedication in times of evolving change, the club hopes to encourage Hong Kong citizens to pursue personal development so as to achieve breakthroughs in their lives.People are encouraged to complete online coaching lessons and tasks under three areas of challenges - dancing, creativity and music - under the “mentorship” of three masters.Credits Client: The Hong Kong Jockey Club Creative: Uth Creative Group Limited CEO: Desmond So Account director: Erica Chan Account manager: Sunny Yeung Account director (Digital): Jeffrey Chan Associate account director (Digital): Nicky Chan Account manager (Digital): Tim Lam Creative director: Ada Lo Senior art director: Claudio Cheng Art director: Kristy Cheng Associate creative director (Digital): Max Li Associate art director (Digital): Hazel Chan Copywriter: Pamella Chan