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Film society retains SPRG

The Hong Kong International Film Festival Society has retained Strategic Public Relations Group to manage its public relations communications efforts in Hong Kong.

SPRG was the official PR agency for two HKIFFS’ main annual events including Asian Film Awards and Hong Kong-Asia Film Financing Forum last year and has come on board to assist corporate, trade and consumer communications in 2014.

The HKIFFS is a charitable, non-profit and non-governmental organisation dedicated to promoting and strengthening the position of Chinese film culture globally.

Vivian Fok, managing director of Strategic Communications Consultants, said it was an honour to be a part of the Hong Kong International Film Festival Society.

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