[GALLERY] Hitz.fm invades Sarawak

Hitz.fm celebrated its third birthday in Sarawak with partner Celcom and over 10,000 listeners.The event "Time to MuxicXplay with hitz.fm Sarawak Birthday Invasion" featured a partnership with Xpax, Celcom's prepaid brand for youth and was held on November 8 at the Borneo Convention Centre Kuching (BCCK).  Admission to the celebratory bash was free.This is the first time Celcom is partnering up with Hitz.fm.Awareness of the campaign was drummed up on-air, online, on ground via roadshows, on Astro HITZ.TV and through publicity from the local press and Celcom outlets. Posters were distributed in commercial areas, such as shopping malls, colleges and restaurants as well.Xpax customers enjoyed a variety of freebies ranging from free entry, extra perks like free drinks, and backstage passes to meet the featured artistes.Admission to the event was free and the 10,000 strong audience rocked out to performances by Lil Jon and Sidney Samson as well as the groundbreaking home-grown artistes like Project E.A.R, Arabyrd, SonaOne and Hitz.fm’s Jakeman&Skeletor behind the deck. Hitz.fm announcers mmmeng, Kiyoshi, Natasha, Ian and Jinny Boy were also at full strength, entertaining the crowd.Check out some photos from the event below.[gallery ids="25876,25874,25875,25877,25878,25879,25880,25881"]