Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Hins Cheung and Ivana Wong front AIA's new viral video

share on

AIA Hong Kong has brought two of Hong Kong's popular singer and actor - Hins Cheung and Ivana Wong, to launch the latest "AIA Vitality Weekly Challenge" campaign. Within a day, the digital video starring the two has generated more than 1 million views on social media platforms such as YouTube and Facebook.https://www.youtube.com/watch?v=NTecEQRkNfEIn the commercial, Wong and Cheung playfully demonstrate the concept and rules behind the programme: For customers who have purchased AIA Vitality selected insurance products, they can earn points in the weekly challenge by pursuing healthy lifestyles. For instance, eating fruit and vegetables, going for a body check, doing active exercises etc, all add on to their profile.By reaching certain status, or fulfilling the "weekly target" AIA proposed, customers will be rewarded with discounts and gifts like free Starbucks drinks, Mannings vouchers or UA movie tickets. The programme runs til 30 October.The campaign comes in celebration of AIA’s 85th anniversary in Hong Kong.Jacky Chan, chief executive officer of AIA Hong Kong & Macau, said: "By offering spectacular incentives, this initiative encourages healthy, active lifestyles and invites customers to celebrate AIA Hong Kong’s 85th anniversary with us. We look forward to having all AIA customers in Hong Kong and Macau join the results-proven wellness programme that is ‘AIA Vitality’ as it will help them live healthier while earning exclusive rewards along the way."The campaign will later be extended to include online and social media, print and outdoor advertisements.Credits:Client: AIA International LimitedCreative agency: Uth Creative Group Ltd.Managing partner: Desmond SoAssociate creative director: Benny YauHead of digital: Ada LeeSenior copywriter: Yan YeungArt Director: Renata Chung, Hugo TseAssociate account director: Erica ChanSenior account executive: Sunny YeungProduction house: The Film Factory Ltd.Director: Chow Kam Wing

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window