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LOOK Check out Himalaya Herbals' #NSFW campaign

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In a bid to encourage office workers in Singapore to take better care of their skin, cosmetics company Himalaya Herbals has launched its hot office thermal kit (HOT) along with a NSFW (Nourishing Skin for Work) campaign.The campaign draws attention to the importance of moisturising for working professionals exposed to the harsh office environment for long hours. The campaign is accompanied by two YouTube videos which are available on its microsite with the social media hashtag #WhyOfficeSoCold. The campaign also cleverly features a polar bear and an office lady stripping, dubbing it NSFW (Nourishing Skin for Work).The new campaign is represented by a polar bear mascot delivering HOT kits directly to the doorsteps of offices while reminding that the temperature of the office is maintained at 25 degrees. The HOT kit consists of Himalaya Herbal’s skin cream and lip balm to moisturize and packets of Swiss Miss hot chocolate.  [embed]https://www.youtube.com/watch?v=Wb0Yz8oM218[/embed][embed]https://www.youtube.com/watch?v=Oc7Pgma5TTM[/embed]"Himalaya Herbals feels it is important to remind everyone that we should never neglect our skin, one of the most vital organs of the human body,” Saket Gore, CEO of Himalaya Herbals said.“The office thermal kit will help individuals stay moisturized and will allow them to ‘Share the Warmth’ with their friends, colleagues or family members,” Gore added.

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