Hilton caters to the meetings and events industry with Signia Hilton brand

Hilton has launched a new meetings-and-events-focused brand called Signia Hilton. The brand aims to reinforce Hilton’s commitment to innovation that meets the evolving needs of today’s travellers and bring premium experiences to urban and resort destinations around the world.The Signia Hilton brand will include a portfolio of hotels such as Signia Hilton Orlando Bonnet Creek, Signia Hilton Atlanta and Signia Hilton Indianapolis. The meetings and events spaces are said to be the "signature showpiece" of each Signia Hilton. Large ballrooms and pre-function areas will feature smart design paired with the newest technologies to elevate meetings.Marketing has reached out to Hilton on its APAC plans for Signia Hilton.Christopher J. Nassetta, president and CEO, Hilton said that the Signia Hilton brand exemplifies the hotel group's innovative spirit and will raise the bar on what it means to deliver customer-inspired hospitality.“In our 100th year of hospitality, we are more focused than ever on providing exceptional experiences to all of our guests – and that includes evolving those experiences to meet their changing needs,” he added.David Marr, senior vice president and global head, full service brands, Hilton said that the Signia Hilton brand grew from feedback from meeting professionals, owners, developers and guests.“After countless hours of collaboration, together, we created Signia Hilton, a brand that will resonate with travelers, ‘wow’ meeting professionals and set a new, elevated standard for the meetings and events industry," he added. Here's a look at the new brand:In November last year, Hilton reported that it will introduce luxury brand Conrad Hotels & Resorts into Malaysia, alongside Canopy by Hilton, which is slated to open in Bukit Bintang City Centre during the fourth quarter of 2021.The hotel brand is also doubling down on Sabah, rolling out a second DoubleTree by Hilton in Kota Kinabalu. According to the brand, the city shows “great potential” and the move is the latest example of its commitment to expanding its portfolio within fast-emerging business and leisure markets in Malaysia.