Hill+Knowlton Strategies has appointed Carolina James Bajaj as vice president, West and marketing communications India Practice lead.
The role was last held by Devasis Chattopadhyay. Bajaj’s remit will also encompass the role of India marketing communications practice lead and she will report to H+K president South Asia, Radhika Shapoorjee.
A seventeen-year communications veteran, both agency and in-house, Bajaj is a specialist in corporate and brand reputation management with deep exposure in the consumer, corporate, financial and technology sectors. Over the years she has led marketing communications, crisis communications, employee engagement, media planning and integrated brand engagement initiative roles at some of the world’s largest PR agencies and beloved brands.
“Bajaj is a formidable talent, with a well-established track record of winning and leading some of India’s most sought after client partnerships,” said Shapoorjee.
“Her wealth of experience will be a significant asset to our business in Mumbai as we continue to drive our growth strategy and success in this market. She also brings creativity and an insights-driven approach to integrated marketing communications which is increasingly sought after by our clients from all sectors.”