100,000 people enter to win free stuff from Headline Daily

A lucky draw prize to celebrate Headline Daily's 9th birthday has struck a cord with its reader base.The competition, which runs until 15 August, asks readers to scan a QR code at the top of its front page, for the chance to win prizes.After downloading the newspaper's Sure Win app and scanning the QR code from 7am to 9 pm, readers can enter a lucky draw for a chance to win up to two prizes every day.Since the campaign began on Monday, over 100,000 people have scanned the QR codes and taken part in the lucky draw.While some marketers may prefer not to use apps in their campaigns because it is difficult to get people to download them, the Headline Daily spokesperson believes that soliciting downloads is not as hard as it used to be."People are getting more accustomed to using smart phone apps. We believe that asking people to download and play games are easier nowadays," she said."The most important thing is to keep the game direct and easy to play. You also need the support of clear communication messages in print ads and social media and incentives such as prizes."