Havas Worldwide teams up with branding specialist

Havas Worldwide has teamed up with W, a branding specialist, in a move to provide current and future Havas clients with strategic branding and design solutions.W, which is headquartered in France, is the lead design agency in the Havas Design Plus group of companies. The collaboration with Havas marks the first step in W’s international expansion strategies. Moving forward, Havas Worldwide will continue making combined investments with W in terms of sharing data, CRM as well as design and branding strategies.Specialising in brand identity management and retail design, some of W’s current clients include the AccorHotel group, McDonald’s and Citroen.Levent Guenes (pictured), COO of Havas Worldwide Southeast Asia said, “This collaboration is essential to further broaden our services especially in the retail, hospitality and property markets. By having a branding specialist on board, it ensures that we are fully equipped to provide a seamless and comprehensive brand identity management services for our clients.”Denis Gancel, president of W said: “The strategy of the agency is to accompany clients that express a need for local resources like Accor did. Brand management is a field of expertise that W wants to add to the existing scope of services that Havas Worldwide offers.”