Havas Worldwide has brought on board Todd Martin as regional digital director for APAC.
In his new role, Martin will lead and drive the growth of digital across Asia Pacific. He will also lead Havas Drive, a digital acceleration, technology and innovation unit based at Havas Worldwide Bangkok.
Based out of Singapore, Martin will report directly to Juan Rocamora, chairman of Havas Worldwide Asia Pacific, working alongside Sunny Hermano, business development and integration director Southeast Asia and Levent Guenes, CEO Southeast Asia.
Martin has over 20 years of broad client category digital experience in the US, UK, Japan, China and across Asia Pacific and has been responsible for creating digital strategies and campaigns for a huge number of multinational clients. He was one of the founders of Amnesia Razorfish in Australia, a digital agency that grew in 10 years to become the largest of its kind in Australia.
Martin has worked on brands such as Disney, Microsoft, Qantas, Volkswagen, Merck, Johnnie Walker, and the International Olympic Committee before moving to the USA to work with Razorfish out of their head office in Seattle.
He moved to Singapore in 2013 as regional head of Social and Digital for Bates CHI & Partners, and worked in Social@Ogilvy across the region before a short stint at Edelman as head of strategy for Asia.
“Martin joins us with a solid track record in the digital space having worked with the some of the top digital agencies and cutting edge brands around the world. His experience across geographies and ability to work with different cultures is a strong plus. Havas has a robust digital offering in Asia Pacific and we have no doubt that Martin is the right person to lead and strengthen our digital operations as we move in the next phase of our growth.” said Juan Rocamora, chairman of Havas Worldwide Asia Pacific.
Martin said: “I am particularly excited about the digital innovation team, Havas Drive. Its blend of creative technical talent is producing solid solutions that work in multiple Asian markets. “