Havas unveils a global data-driven agency model

French advertising network Havas has merged its two agencies Havas EHS and Havas Discovery to form a new global network focused on data-driven creativity. Called Helia, the new agency launches with a combined data-related revenue of more than $70 million, some 200 data scientists, 700 staff and a client roster that includes Unilever, IBM, Diageo and Sony PlayStation.Havas is pushing for global expansion of the new agency and launches with hubs in China, US and Europe. Further expansion to Sydney and Singapore is also on the cards.Andrew Benett, global CEO of Havas Worldwide and Havas Creative Group, said Havas must lead with innovation, agility, and speed. “With this new entity, our strong expertise in data, digital and creative will be effectively rolled out across the globe.”Benett added it was a significant extension and enhancement of the group's offering.