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Havas Sports & Entertainment makes senior promotions

Havas Sports & Entertainment (Havas SE), the global brand engagement network of Havas, and part of Havas Media Group, has made two senior management appointments to its global team.

Fredda Hurwitz (pictured), currently global VP of strategic planning, marketing & communications for Havas SE, has been named global chief strategy officer where she will oversee the development and execution of all global strategic initiatives and key global pitches, along with her current responsibilities leading new business development, marketing and communications.

Thiago Bersou has been appointed global creative planning director, where he will help lead on global pitches, supporting the planning process and the development of global creative tools and processes.

Both Hurwitz and Bersou will be based out of London, where Havas SE has a global hub.

Bersou joins Havas SE with over 14 years’ experience from Aurora Media Worldwide, where he was head of brand content. Previously he was at Diageo for four years where he led participation marketing, developing brand engagement campaigns around football for Guinness Africa, and supporting Diageo’s strategy in Latin America. Before that, he was a senior strategist at Saatchi & Saatchi in Brazil where he worked on a number of top international and local brands including Nike, Claro, Skol and Unimed. He began his career at Pernod Ricard in Brazil.

Hurwitz is joined Havas SE in 2009 after having held senior level strategic and management positions at Cunning, Momentum Worldwide, Redmandarin, NFL International, NHL International and Disney Consumer Products EMEA.

According to Lucien Boyer, global president & CEO, The Havas Sports & Entertainment network have just wrapped up the first year of our Fans.Passions.Brands study about global football fans. The network is also launching a new edition focusing on music.

The network is also collaborating globally with Universal Music through the Havas Media Group partnership.

Boyer added: “Hurwitz has played a crucial role in these game-changing initiatives. She’s truly a strategic thinker and can spot new opportunities and trends that will take us in the right direction. “

Regarding Bersou’s appointment, Boyer said: “He brings a wealth of knowledge in building effective brand engagement platforms that can touch fans around the world. I am confident that he will take our creative output and new business efforts to new heights.”

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