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Havas names Bryan Wang as head of Socialyse

Havas Media Group China has appointed Bryan Wang (pictured) as head of Socialyse, Havas Media’s social media brand.

In his new role, Wang will be based in Shanghai and report directly to Eduardo Mapa Jr., CEO of Havas Media Digital China.

He will work closely with the growing digital practices in Shanghai and Beijing, and is tasked with raising the agency’s profile in the digital space and championing innovative thinking and ideas across the China market.

Wang is a seasoned digital professional with over eight years of China experience in digital and integrated communications.

He’s been recognised for his strategic thinking and insights into the China digital market and environment, boasting an extensive and impressive track record across a diverse mix of industries, including FMCG, Internet, IT, Lifestyle, Telecom and Hospitality.

Previously, Wang worked as account director at Edelman/Pegasus, where his responsibilities included establishing the agency’s social media business, and subsequently leading the team to serve clients such as BlackBerry, Tencent, HP, Bose, Sands, MasterCard, Dicos, BMW and Shell.

“I look forward to leading Havas Media social media team during this exciting, transformational stage,” said Wang.

“Havas has a group of talented team of digital professionals, and it will truly be an inspiring experience for me to work with them in serving our interested and engaged clients, while building our business and thought leadership in the social media space.”

“We are entering a very critical inflection point in our digital practice,” added Eduardo Mapa Jr.

“Not only does Bryan possess the well-rounded digital career footprint required to lead the Socialyse brand in China, I’m confident that his strategic thinking and passion will bring Socialyse to another milestone in social media space.”

Havas Media China’s flagship clients include Emirates, Evian, Hermes, Hugo Boss, Kia, Lacoste, LG, PUIG, Uni-President and Shangri-La.

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