Havas Media names new head of strategy

Havas Media Asia Pacific has appointed Dennis Potgraven (pictured) as head of strategy for Hong Kong, reporting in jointly to SK Biswas, chief strategy officer and Jason Kwong, MD of Havas Media Hong Kong.

In his new role, Potgraven will be responsible for overseeing strategy development for key Hong Kong based local and regional clients including LG Electronics, AXA and Shangri La.

He will also drive the take up of Havas Media’s newly launched Organic Marketing proposition that seeks to foster a more organic approach to media. A key mandate for Dennis is managing and expanding the agency’s research offering in HK as part of the Meaningful Connection Planning framework.

Potgraven relocates from the agency’s Amsterdam office, which he joined in 2012 as Head of Strategy leading strategy for blue chip brands like Danone, Kia, LG, KLM, Reckitt Benckiser, Coty, IGLO, PSA and Disney.

“Dennis already has an in depth understanding of our strategic tools and processes and has extensive experience working in sophisticated European markets like Germany, France and the Netherlands. This coupled with his interest in working in Asia, will make him a big asset for our Hong Kong office,” said Biswas.

Kwong added: “We are incredibly fortunate that Dennis has decided to relocate to Hong Kong. He combines impeccable credentials with great passion and we are looking forward to working with him.”

Prior to joining Havas Media, he spent several years with leading advertisers handling marketing, marcom and media. Working with FMCG and retail brands like Nestle and Ahold, he built a successful track record of establishing brands, delivering integrated marketing communication and creating customer value.

Commenting on his appointment, Potgraven said: “I am delighted to be a part of Havas Media’s dynamic Hong Kong team. Though not new to the network, this is an incredible opportunity for me to get closer to one of the most exciting regions in the world. I am looking to contributing my expertise and developing meaningful work for our clients.”

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