Havas Media Malaysia has brought on board Avinash Sahu as head of middle office for Havas Media Group Malaysia. Sahu will be responsible for all the Media Groupâ€™s buying and negotiations, as well as its digital operations, reporting to Andreas Vogiatzakis, CEO of Havas Media Malaysia.
A seasoned professional with 15 years of experience in the media space, Sahu was most recently working as head of Orion Worldwide Malaysia – a division of IPG Mediabrands. Prior to this, he had a long stint with Media Prima as GM for strategic planning in Malaysia after leaving India where he had spent time working as a media planning professional with Mediacom, Mediaedge:cia and Insight (a division of Lintas Group).
Sahu has worked on highly reputed brands including Johnson & Johnson, Bajaj Auto, Oracle, Parle, Tata amongst many others. Vogiatzakis Â said: “Avinash is a well versed and well established professional in Malaysia who commands respect and admiration from clients, media owners, and the industry at large. With his collaborative, Â resourceful, entrepreneurial, and agile spirit, he is the perfect fit for our young, driven and fast growing team. We are honoured to welcome him.”
Sahu said: “With great excitement and anticipation, I am joining an award winning young company that has made such a difference in the Malaysian market in just a couple of years. Havas Media Group Malaysia has been transforming the local media agency scene with passion and determination, and it is a privilege to join this transformation and be part of a team that is built today fit for the future.”