Havas Media Group has appointed Pranay Shah Singh as head of strategy for Indonesia. Singh (pictured) will be responsible for strengthening the strategic output on key clients such as XL Axiata, Danone, AXA, LG Electronics and Kakao Talk.
He will work closely with account leads, innovation and new business teams to drive the adoption of group’s brands research and planning processes. Singh joined the agency with ten years of experience in the Indian media industry where he developed skills in strategic planning, media research, consulting and content marketing amongst others.
His last stint was with ZenithOptimedia India, where he led communications planning for FMCG companies like Reckitt Benckiser and Nestle.
Singh will report jointly to SK Biswas, chief strategy officer of Havas Media Group APAC and Riadi Sugihtani, CEO of Havas Media Group Indonesia.
SK Biswas said: “In addition to his media expertise, Singh brings with him a lateral thinking approach to consumer insights, branding and business issues that connects well with the Meaningful Brands approach at Havas Media Group .”