Havas Media Group has appointed Erin Flaxman (pictured) to the role of global chief growth officer. Based in New York, she will report to Havas Media Group global CEO Peter Mears.
In her new role, she will be tasked to deliver new business best practices for the Media Group, as well as furthering the network’s commitment to meaningful media. Working with the new business teams around the globe, Flaxman will focus on sharing best practices, tools, and expertise across key markets to support closer integration and collaboration. In line with Havas Group’s Village model, Flaxman will work closely with Havas Creative and Havas Health & You to continue to bring prospective and current clients the “best-integrated and innovative solutions” for their businesses.
Flaxman is an industry veteran with over 20 years of experience. She has worked at some of the largest agency networks including WPP, Publicis, IPG, Omnicom, and MDC. In addition to senior roles in global and US marketing and business development, she has played key media strategy roles on brands including Procter & Gamble, Kraft, Pillsbury, Mercedes-Benz, Four Seasons Hotels, Mastercard, Nintendo, and Diageo.
Mears said Flaxman has a proven track record of building business and delivering integrated marketing solutions for many of the world’s largest brands as well as a deep understanding of the media landscape and Havas’ within that. According to Mears, her collaborative spirit and expertise will be an asset for Havas agencies globally when driving growth.
Flaxman said as someone who leads global new business pitches and wants to drive growth for the clients, the Havas Village structure eliminates a lot of the pain points that agencies classically have when working together. “On my first day at the Havas Village in New York, I was struck by something that is rare in this industry: not only do multiple agencies work together under one roof, but they all have the same mission—to make a meaningful difference,” she added.