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Havas Media launches luxury unit LuxHub

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Havas Media Group has launched LuxHub, a global consulting unit that will deliver media communications and marketing support for both luxury brands and luxury audiences.Headquartered in Milan, the network also launches with established centres of excellence in London, Paris, New York and Dubai, with further expansion plans in key markets such as Shanghai, Frankfurt, Hong Kong, Tokyo and Moscow in 2015.Isabelle Harvie-Watt will oversee the strategic expansion and consulting offer for LuxHub. She has led plans for investment in a specialist luxury division since her arrival as CEO Havas Media Group Italy in 2011."Luxury brands realise that they need to change the way they communicate," Harvie-Watt said. "Digital transformation is no longer an option. Growing online distribution and strong content strategies are the new norm. LuxHub is a great step forward to further closing the gap in language between agencies and luxury clients and the way luxury audiences are evolving."Dominique Delport, global managing director of Havas Media Group, said offering clients the ability to connect to the luxury sector in a meaningful way has always been part of the agency's strategy.Harvie-Watt and the LuxHub UK team, headed by Tammy Smulders, who join the team as global executive director, will deliver their first study on luxury and brands later this month. The project uses data from 1,000 people representing the top 10% of income earners in China, France, Germany, Italy, Russia, Spain, US, UAE and UK. The findings look at luxury trends across retail, travel, home furnishings, auto, jewellery and art.

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