Fabric manufacturer brand OCM India has appointed Havas Media Group India following a multi-agency pitch. The account includes traditional and digital media duties.
Debashis Paul, head of marketing, OCM India said the new brand positioning and the identity of OCM is crucial to the forward path of the brand.
“The OCM repertoire of products has been expanded to include ready-to-wear this winter and women’s wool based executive wear. OCM has to communicate to the new generation customers across the country and build traction in the offline and online space,” said Paul.
“There is also the task of creating niche suiting brands like Piacenza from Italy and Burlington from USA brought to India by OCM. We were looking for a media agency team that would be passionate about the fashion space and keen to build a strong brand,” he added.
Anita Nayyar (pictured), CEO, Havas Media Group India and South Asia said, “We at Havas Media share the same drive to create a differentiated space for OCM and stand out in a cluttered market.”
Havas Media recently won the integrated media mandate of Assetz Property Group, Borosil, World Kabaddi League, Yepme.com, retained MTS India and won the digital duties of XOLO mobile and Businessworld magazine.