Havas Media Group India appointed digital AOR for Businessworld

Havas Media Group India has won the integrated digital duties of Businessworld in a multi-agency pitch.

BWIBusinessworld is India’s largest business magazine. BW has spotted key trends in economy and business for three decades, such as, rise of the IT sector in the 90s or more recently the social media, healthcare and e-tail boom. BW is a brand that most professionals of today have grown up reading. The magazine now embarks on a new journey to create an international standard digital platform that will bring an enriching experience to its readers and customers across geographies.

Commenting on the win, Anurag Batra, Chairman, BWIBusinessworld, said, “Havas Media’s passion and commitment along with their Meaningful Brands framework touched us. We are looking at a digital first strategy with multi-platform presence driving engagement and conversation. BWIBusinessworld must be on par with any international online media platform.”

"The digital offering will place BWIBusinessworld in a unique position to leverage its strengths in the midst of the ongoing mobile and digital revolution," explained Rajeev Dubey, executive editor, BWIBusinessworld.

“We are pleased to partner with Havas Media Group to build the new Businessworld.in for us. New Businessworld.in besides being the logical extension of our core offering will be unique in terms of user experience, personalization and interactivity for our audiences and advertisers across geographies and platforms” continued Ram Jalan, VP New Platforms and Strategy.

Speaking on the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia said, “We are delighted that BWIBusinessworld thought of us as suitable partners for their digital story in the world of media. The mandate includes digital strategy, planning, design and execution as BW digitally revamps and grows. We will ensure all necessary steps to make it a meaningful and successful experience for all stakeholders of this marquee brand”.

Havas Media recently also won the integrated media duties of Yepme.com and digital mandate for Xolo mobile.