Havas Media Group deepens its push into content

Following nine months of collaboration between Havas Media Group and content marketing platform NewsCred, the duo have inked a global partnership. The deal enables Havas agencies and clients to have access to more than 5,000 publishers worldwide covering a variety of topics and dozens of languages.These publishers include the Associated Press, Al Jazeera, BBC, Billboard, Bloomberg, CNN, Daily Telegraph, The Economist, EPA, Evening Standard, Forbes, The Guardian, Gawker, The Independent, Nielsen, New York Magazine, Reuters, Shutterstock and many more.Havas’ clients will have a range of formats to pick from such as text, pictures, videos, infographic and audio files and the service will be offered across 100 countries.All agencies within the Havas group, including Havas Worldwide, Havas Healthcare, Arnold Worldwide and BETC have full access to this partnership and the deal. Havas’ social media arm Socialyse will integrate NewsCred’s software across all Havas Social Newsrooms. These hubs are located in London, NYC and Paris.The partnership is aimed at further facilitating social media monitoring, content performance tracking and audience engagement metrics, all of which are key to generating meaningful connections.Meanwhile, the NewsCred software is also being used for Havas clients to enrich corporate websites and to create thematic sites. This platform will be also enhanced by the exclusive partnership between Havas and Universal Music Group which was announced last month during CES 2015.Dominique Delport (pictured), global managing director of Havas Media Group said:“ This New York start-up, its inspiring CEO and their 210 employees, have created a simple way to understand how we can use content to build meaningful relationships with people. Brands need more relevancy and consistency than ever. Our partnership with NewsCred provides our clients with the sort of agility and speed that can mean the difference between success and failure.”Shafqat Islam, CEO and co-founder of NewsCred added:“We firmly believe that the brands that will win in the future are the brands that think of content as a strategic asset across their organisation. We're excited to partner with such a major media network like Havas Media Group to help our joint customers reach key audiences with compelling, valuable content. Together, we will be rolling out the world's most advanced content marketing technology, alongside the largest content network in the world."