Havas Media Group has appointed seasoned media and marketing specialist Karl Wu as CEO for Greater China.
Based out of Beijing, Wu will be responsible for Havas Media Group’s brands Havas Media and Arena Media, as well as Havas Group pure player agencies Socialyse, Affiperf, Ecselis and Mobext. The media group currently has five offices in China, Hong Kong and Taiwan.
Prior to joining Havas Media, he was the COO of Mediacom China and concurrently the Asia Pacific managing director of one of the agency’s largest clients – Volkswagen.
Wu previously led digital marketing for Nokia as marketing director for Asia Pacific as well as China. He has also held senior positions at Dentsu Aegis Media and Publicis Vivaki, and his experience on the brand side extends to blue chip companies such as Intel and NBA in China, and Bell Canada in Toronto Canada.
Wu will report to the global executive committee represented by Christophe Cases, who will relinquish his role as CEO of Greater China but continue to be based in China in his global role as deputy global managing director of Havas Media Group.
Cases said, “We are delighted to have Karl as CEO for Greater China. He is a very important hire for us and integral to our ambition for this market as we strengthen our client-centred collaborative model.”
Wu said, “The Havas Village integration is an example of the many initiatives that will ultimately re-shape our industry. I am excited about what the future holds and looking forward to my new role.”