Havas Group’s Ecselis bags performance marketing duties with CMC Markets

CMC Markets Singapore, a leading provider of CFD Trading, has appointed Havas Group’s Ecselis as the performance marketing agencyAs part of this appointment, Ecselis will manage the brand’s digital media performance marketing and analytics. The agency was appointed after a multi- agency pitch that involved four agencies, said Havas in a press statement. The win comes close on the heels of two major new business appointments that include Far East Hospitality and Schneider Electric amongst others. Ecselis works with other large clients such as Citibank.Derek McGuire, marketing manager, CMC Markets Singapore, said: “Ecselis impressed us initially with its technical expertise, then also with its commitment to understanding our business goals, open communication and common-sense thinking. We look forward to working together to improve CMC Markets’ digital marketing activity, a critical and competitive area for FX and CFD businesses in Singapore.”Hari Shankar, managing director of Ecselis, Asia, said: “CMC markets is yet another pure performance marketing win that comes after a series of successes since 2016. In today’s competitive market, the appreciation and acknowledgement from client partners of our aggressive stance on accountability powered by data and technology and rooted in hard KPIs is very clear through the recent successes we have had.”CMC Markets is owned by CMC Group, which was established in 1989 and is a global provider of online retail financial services complete with a comprehensive institutional offering.