Havas Group Singapore has appointed Mallika Shankarnarayan (pictured) as chief strategy officer for Havas Village Singapore. In her new role, Shankarnarayan will lead strategy across all disciplines of the Havas Village offering – creative, media social, digital – reporting to Jacqui Lim, CEO Havas Village Singapore.
Shankarnarayan brings with her 20 years of experience in strategic leadership across creative, media and marketing roles and a unique mix of integrated communication skills that is well suited to take the Havas Village proposition forward. Prior to Havas Group, she was the regional strategy director at Grey Group Singapore. Before that, Shankarnarayan has worked across various creative and media agencies on global brands such as Johnson & Johnson, Procter & Gamble, Unilever, Coca Cola, Lego and Spotify.
Lim said Shankarnarayan’s deep understanding of behavioural change and expertise in developing integrated communications strategy (or choice architecture as she terms it) that turns human and cultural understanding into a competitive business advantage for brands are critical pillars of building Meaningful Brands.
“Meaningfulness is at core of our services and what we stand for as an agency network, and we believe Shankarnarayan’s skill set and experience is the perfect fit for our agency. I am delighted to welcome Shankarnarayan to the team and look forward to working with her along with the team,” she added.
“Consumers are being bombarded with uninspiring content while marketers are struggling to balance the access to consumer behaviour data with the urgency to inspire consumers. Siloed solutions only dissect the brand experience into disconnected interactions. Havas Group’s lineage and ideology of building Meaningful Brands and the concept of an integrated ‘Village’ to break silos are exactly what brands need. I am excited to be a part of this value-proposition and bringing this vision to life,” Shankarnarayan said.
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