Hasbro tipped to acquire DreamWorks Animation

Hasbro is currently in talks with DreamWorks Animation for an acquisition plan, according to global reports.According to Deadline.com, a family entertainment company called DreamWorks-Hasbro will be created and Jeffrey Katzenberg, DreamWorks’ CEO will head operations.Currently negotiations are still underway. While a report on The New York Times said that DreamWorks is seeking a more than US$30 per share valuation, Deadline.com cited the number to be US$35 per share valuation.Last month, Hasbro reported in its financial results that net revenues for the third quarter 2014 increased 7% to US$1.47 billion compared to US$1.37 billion in 2013. Revenues in the international segment reflected 11% growth in the Asia Pacific region, 7% growth in Europe and 24% growth in Latin America."Our third quarter results continued to reflect the momentum we are building in our franchise brands and key partner brands, the positive results of our investments globally and the benefits of leading with compelling content and storytelling," Brian Goldner, Hasbro's president and chief executive officer said."In the third quarter, we grew revenues across all operating segments, delivered improved profitability and took strategic steps to grow our brand portfolio and content delivery over the longer term, including forming a new strategic merchandising relationship with Disney Consumer Products for the globally popular Disney Princess and Frozen properties," Goldner added.Meanwhile, there were also reports that Japanese conglomerate SoftBank was in talks with DreamWorks for an acquisition. However Wall Street Journal reported that these talks cooled off. Meanwhile,  DreamWorks also acquired AwesomenessTV which operates a network of YouTube channels in May 2013.Marketing has reached out to Hasbro for a statement.