Harry's gets PR help to market its latest hospitality destination

Harry's International has apointed Singapore-based public relations agency PR Communications. The appointment is for The Club which is the latest hospitality destination to be launched by established bar and dining chain Harry's International.The 12-month contract will see the agency managing overall media communications strategies and opening activities encompassing its luxury rooms and five F&B venues.Formerly known as The Club Hotel, The Club is slated to reopen its doors in mid-2015 with 20 luxuriously appointed guest rooms, and an interconnected mix of bars, restaurants and rooftop venues. A destination in itself, the possibilities are endless as The Club brings guests through from day to night."Together with our partner PR Communications, we hope to invite discerning travellers and locals with a penchant for the finer things in life to stay, dine and drink at The Club right in the heart one of Singapore's most trendy districts," said Sharon Seong, general manager at The Club.Eric Chan, managing director at PR Communications added, "We are very pleased to be working with The Club on their reopening. We believe the opening of The Club will bring a fresh jolt of energy, excitement and sophistication to Ann Siang Hill, and we look forward to The Club becoming both a starting point and a destination for locals and visitors coming to the Ann Siang area."