Harley-Davidson settles global creative, media and digital pitch

Harley-Davidson has picked a new team, Team Ignite from Interpublic Group agencies to handle its global creative, media and digital marketing account after an extensive holding-company review.Team Ignite will be headquartered in Detroit with regional hubs in New York, London and Singapore. It comprised of creative and strategic resources drawn from a range of IPG agencies.Michael Roth, chairman and CEO of Interpublic Group said, “Team Ignite has the strength, experience and creativity to help Harley-Davidson grow demand and build on their substantial market leadership position. It’s a great example of the ‘open architecture’ model we’ve championed at IPG for over a decade.“With collaboration at its core, Team Ignite gives Harley-Davidson the ability to deliver custom, integrated marketing across channels, tracking the ways consumers interact with this iconic brand around the world,” he added.