Brand-funded musicÂ and entertainment serviceÂ Guvera has appointed Hazel Savage as head of marketing,Â Asia.
In her new role at Guvera, she is based in Singapore,Â Guvera’s hub in Asia, and helms the companyâ€™s key marketsÂ across Southeast Asia. Savage Â manages aÂ team to maximise brand awareness and users forÂ Guvera in the Southeast Asia region, in areas includingÂ acquisitions, digital marketing, events, social media, content, asÂ well as business development and partnerships.
A 10-year veteran of the music industry, Savage specialises in music streaming, digital content, tech andÂ social media. Highlights of herÂ career include her time at Shazam Entertainment in London, whereÂ she created the Live Lounge, an entirely new branch of the business at that time. On top of solelyÂ coordinating the sessions â€“ from bookings with the labels and public relations to on-site recordings, sheÂ also managed a team of 20 off-site music reviewers and six external music consultants, amongst otherÂ responsibilities.
After Shazam, she went on to become online producer and social & content manager at UniversalÂ Music in Sydney, Australia, where she project-managed for new business deals, co-branding UniversalÂ and Getmusic with external clients such as PayPal and Nandos, with a specific focus on SEO, socialÂ strategizing and community management planning.
Hazel joins Guvera from Pandora Internet Radio in Australia, where she held the roles of marketing manager and Music Industry relations manager for Australia and New Zealand (ANZ), securing strategicÂ new business partnerships with established clients such as Samsung, Sonos and TEDx and handledÂ sponsorships, consumer and trade budgets for ANZ, artist liaison, content creation and more.