Gushcloud, the influencer marketing company, has launched Gush Media (GushMedia.co), an online marketplace for influencers in partnership with Newcast, the specialist branded content and experience division of ZenithOptimedia Singapore.
The partnership brings together two companies and champions influencer marketing and developing integrated social marketing solutions. As launch partner, Newcast will have priority access to the most comprehensive directory of influencers in the region and will jointly develop new features to the platform.
The online marketplace reduces the average time taken to initiate a campaign from three working days to just two hours, resulting in significant time savings for agencies. In the initial few weeks of testing, Gushcloud has received positive feedback from partners as well as numerous requests to enroll in the online marketplace.
Gush Media is one of the first online marketplace for influencers in Southeast Asia. It allows content planners and brands to cherry-pick from thousands of influencers in Singapore, Malaysia and Indonesia. The platform allows agencies and influencers to initiate and execute content marketing campaigns across all major social media channels.
These influencers are key opinion leaders on social media, and include bloggers, social media influencers, YouTube artistes and celebrities. With the growing importance of influencer marketing in the region, brands feel it’s important to create an emotional connection with the influencers’ audiences through their content and lifestyles.
Jason Tan, director at Newcast Singapore, said, “Newcast believes strongly in the power of influencer activation and Gush Media is the missing link in the content marketing ecosystem. With this turn-key solution, influencer marketing can play an even more important role for major clients.”
Tan (pictured) added that the partnership is for a year and Newcast will be the exclusive launch partners “although the platform will be available to all agencies. “
“Newcast will enjoy preview to new platform features as well preferential rates while working with Gushcloud to jointly develop future iterations of the platform.”
Vincent Ha, CEO and co-founder at Gushcloud added: “Gushcloud is committed to making the influencer marketing industry better and more transparent for everyone.”
In the next few months, Gushcloud will progressively roll out new features on Gush Media and will work with Newcast to refine its offerings to the industry.