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Guru Online's subsidiary bags The New York Times' ad business

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The New York Times Company has appointed Glo Media Limited, a subsidiary of Hong Kong-based digital marketing agency Guru Online, to represent its advertising business in China.Glo Media will fulfill the company’s need for a sales representative in the rapidly evolving market. The agency will focus on print, digital, branded content and programmatic buying.Glo Media will be overseen by Alice So, regional advertising manager, Asia Pacific, and will work closely with The Times’s in-house sales team based in Hong Kong.“We are seeing a growing trend of local Chinese companies making major investments overseas,” said Tom Armstrong, vice president, advertising, Asia Pacific.“As the needs of the brands we work with in the region expand globally, we need a sales team that can maximize their impact in international markets, but also understand the uniquely dynamic characteristics of the Chinese market. Glo Media fulfills this need with a team that can think globally, but act locally with offices in Beijing, Shanghai, Guangzhou and Nanjing.”2018 has seen a number of international media companies expanding their teams in Asia, The Washington Post will set up a new Hong Kong bureau and hire a correspondent there that will cover Southeast Asia.CNBC has also announced plans to strengthen its Hong Kong operations with a number of senior moves and hires within its editorial division.

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