GuocoLand Limited has inked a deal with AccorHotels for the management of the Group’s two new-built hotels at in Malaysia and Singapore.
Raymond Choong, president and CEO of GuocoLand said the upcoming developments aims to bring more livable spaces to the heart of the business districts.
In Malaysia, the 312-room Sofitel Kuala Lumpur Damansara is also an integral part of a new 8.5 acre integrated development in the up market Damansara Heights enclave called Damansara City. It will will feature two Grade A office towers, two luxury high-rise residences, and an F&B-centric lifestyle mall in addition to the luxury hotel.
The Sofitel is claimed to be the first internationally branded luxury hotel in the area and is part of the prime and exclusive Damansara Heights precinct. The hotel – and indeed the whole precinct – will target corporate clients in the surrounding area, leisure travellers and the MICE market.
“ GuocoLand is pleased to appoint AccorHotels as the hotel manager for both properties as we see strong synergies with the Sofitel luxury brand and services that will cater to the differing needs and demands of our office tenants, residents, visitors and guests,” said Choong added.
“We are very excited that GuocoLand has entrusted us to manage these two flagship hotels under our luxury Sofitel brand in what will be very prestigious lifestyle and business hubs,” said Michael Issenberg, Chairman and CEO AccorHotels Asia Pacific. “These two new hotels are set to become icons in their respective cities, being at the cent repiece of landmark developments that will reinvent urban living in two of Asia’s most dynamic destinations.”
The announcement of these new flagship Sofitels comes as the brand is undergoing a revamp to better meet the needs of today’s luxury guests.