Guinness Amplify launches with the help of Timbre

Beer brand Guinness has launched its new music programme, Guinness Amplify in conjuction with Timbre Group.Guinness partnered with Timbre Group to launch Guinness Amplify Presents at Timbre @ The Substation. This will be an ongoing series of live music sessions taking place every Wednesday, beginning 26 November 2014. In a press statement, Guinness said this is to celebrate music ‘Made of More’ which is a bold initiative for a year aimed at to pushing for publicity for local musical talents.Guinness Amplify Presents will also support 12 ‘Singapore Originals’ by giving them the opportunity to take center stage at Timbre and perform their own original music.“Singapore may be a small nation but we have a hotbed of exceptionally talented musicians in our local music industry [..] Following Arthur’s Day last year where we gave one local band the chance to open for international act, The Fray, we’re excited to be extending our support for local music once again,” Rene de Monchy, head of marketing, Asia Pacific Breweries Singapore said.Danny Loong, chief creative director, Timbre Group, said, “Timbre has always believed in developing our local music scene and has long been supporting Singapore bands and musicians. It is truly heartening to be collaborating with Guinness who understands the importance of providing a platform for our young talent to grow.”Apart from live music experiences, Guinness Amplify also partnered up with Universal Music where fans can listen to specially curated content.