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Guinness Malaysia puts friendships to the test with 'Guinness Time'

Guinness Malaysia puts friendships to the test with 'Guinness Time'

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Guinness Malaysia is encouraging consumers to not only drink with their friends but also with their colleagues after work, turning their workmates into their #workfam. As part of this "Guinness Time" campaign, teams from Guinness have taken to the streets in Klang Valley, Johor Bahru, Ipoh, and Penang, challenging groups of colleagues on how well they truly know one another.Guinness will reward consumers with vouchers for free pints of beer, regardless of whether they got the answers right or wrong. The "Guinness Time" campaign runs until November. During the month of October, the company is also launching a series of parties in bars and pubs across Peninsular Malaysia. Featuring promotions, music, entertainment and specially-curated food to pair with Guinness, these "Guinness Time" sessions will give consumers even more reasons to connect with colleagues and friends after work.In November, the company is also rolling out the Guinness "Flavour by Fire" food festival. This pairs the flavour of roasted barley, which gives Guinness its distinctive look and taste, with rich flavours of roasted meat for an unforgettable culinary experience.Archana Sridhara, marketing manager - Guinness and Diageo brands at Heineken Malaysia, said Guinness Time is based around a simple concept - walls come down when pints are raised."Sharing an after-work drink with friends and colleagues is one of the best ways to get to know each other, once laptops are shut and everyone can put thoughts of work behind them for the day. With the range of promotions and activities lined up over the next few months, there will be plenty of reasons for drinkers to enjoy Guinness Time – whether it’s with their colleagues, friends or family," Sridhara added.

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