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Guardian Malaysia gives away a free house to lure youths

Guardian Malaysia is giving away a house in its new Win-a-House contest. The house is worth RM498,000 as part of its 49th anniversary and Malaysia’s National Day.

The company told A+M that the idea behind the campaign spurred from the understanding that the younger generations are finding it very difficult to own a house, let alone a landed property.

“With that, we felt that it is time for Guardian to give back to our customers in conjunction with our anniversary and National Day celebration. It is our way of saying thank you for letting us be their Guardian for 49 years,” marketing director of Guardian Health and Beauty, Christina Low said,

The grand prize, which is a double storey terrace house is located at the idyllic suburb of D’Mayang Sari at Nilai, about an hour drive from Kuala Lumpur city centre.

The main participating brands include Bio-essence, Hada Labo, L’Oreal, Maybelline, Nutox and Sunsilk.

Low told A+M that the response on social media has been “fantastic and very positive” on the Win-a-House contest.

“When we first posted it on Facebook (on August 9), within days, our organic reach was 500% higher than the norm. Most comments were about tagging friends as they believe that the contest is a great piece of news to share with their loved ones. Within a week, our entries have already hit 10% of our target and more are pouring in as we speak,” said the spokesperson.

Meanwhile, Guardian’s latest post on Facebook below on the campaign has also gathered more 27,000 views in less than 24 hours.

A two-minutes video ad was also created to promote the campaign:

To date, Guardian Malaysia operates more than 400 stores across the country, including one e-store.

The contest which runs from 28 July to 28 September for those 18 years and above.  Meanwhile, 41 other entries will also get a chance to win prizes such as Air Asia Big Points, Kuvings Slow Juicers and La Gourmet utensils and product hampers.

 

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