GrowthOps names Pieter-Paul von Weiler chief strategy officer

GrowthOps, formerly APD Asia after the acquisition by Trimantium GrowthOps in 2018, has appointed Pieter-Paul von Weiler (pictured) as its chief strategy officer. In this newly created role, von Weiler will be responsible for helping the GrowthOps board and executive team develop and execute strategic initiatives to help the organisation grow and reinvent.Von Weiler brings with him experience in driving change for brands and companies such as Coca-Cola, Diageo, Officeworks and Dare iced coffee. He joined Melbourne-based creative agency AJF Partnership seven years ago where he was previously head of strategy. AJF Partnership got acquired by Trimantium GrowthOps in 2017. Prior to that, von Weiler had held planner roles with agencies Publicis and Saatchi & Saatchi in London and Amsterdam.Von Weiler said he was attracted to GrowthOps’ ambition to help organisations grow more effectively, adding that GrowthOps is a collective of highly accomplished entrepreneurs, specialists, thinkers and doers in marketing, tech and coaching that have come together to help clients grow more effectively.He added that in many organisations, departments are putting their own agenda first and battle other departments for budget, ultimately leading to disjointed and unconnected brand and customer experiences.“Our solution is to take a more integrated approach to effectiveness by aligning CMOs, CTOs, CHROs using the customer journey and the role of employees. It’s a different approach that will be a game-changer for companies searching to unlock their next growth phase,” he said.According to GrowthOps CEO Paul Mansfield, von Weiler’s primary focus will be GrowthOps’ strategy, helping the organisation to reach its potential as it begins its second year of operation as a single company. “Von Weiler brings a unique combination of strategic, creative, and business thinking, which has contributed to the great outcomes he has achieved for clients and the recognition he has received along the way. He is a true change maker,” he said.