Groupon Singapore is now consolidated under a single brand and will operate as Fave moving forward. The successful integration will further deepen the adoption of Fave. Fave will also inherit Groupon’s customers, enabling the brand to serve over two million subscribers in Singapore.
Fave is leading the development of O2O commerce in Southeast Asia. Over the past six months, it has successfully integrated Groupon Singapore, Groupon Malaysia and Groupon Indonesia into one Fave platform and further extended its user base to over seven million subscribers across the region. Fave’s current partners include Swensen’s, Famous Amos, Yoshinoya, Jumbo Seafood, Pink Parlour and Essensuals by Toni&Guy.
“Our top priority is to enable local businesses to drive a fruitful retail strategy in spite of the current challenging retail environment. To this end, we have tailored the Fave platform to the specific needs of Singapore merchants with the aim of helping them succeed through acquiring, retaining and retargeting customers,” said Ng Aik-Phong, managing director of Fave Singapore.
“Fave is a winning proposition because it delights consumers through cash-back incentives while simultaneously driving sustainable business growth for local merchants.”