GroupM China names Patrick Xu as CEO to replace Bessie Lee, who moved to the position of WPP CEO last December.
From March 2014, Xu will oversee GroupM units Maxus, MEC, MediaCom, Mindshare, Xaxis and Filmworks; he will be responsible for driving and accelerating growth in China and setting the long term strategy for the business.
Xu reports to Mark Patterson, GroupM Asia Pacific CEO and chairman of GroupM China. He will be based in Shanghai and takes a seat on the GroupM Asia Pacific management board.
Prior to joining the WPP media giant, Xu was general manager of Hong Kong, Singapore and Taiwan at Mondelez International. He started his marketing career at Procter & Gamble in 1992 and joined Danone China in 2000.
“I am very happy and excited to be joining GroupM and WPP. The combination of a market leader with the vibrancy and ambition it clearly has, in an industry experiencing dramatic change driven by technology in China, my home country, was irresistible,” said Patrick Xu.
“I am committed to leading the business, learning a lot and working with the team, clients and media partners to set the vision for change and growth for the coming years. “