Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

Group M bags duties for MHA

share on

Ministry of Home Affairs (MHA) has appointed Group M to handle its media buying.According to sources, a team was put together involving members of the Groum M agencies Maxus, MediaCom and Mindshare. The appointment period is said to be for two years with the option to extend for another.Group M and MHA did not respond to Marketing's queries at the time of writing.The account was last handled by UM Singapore for six years. MHA has over the past few months launched several campaigns aiming to raise public awareness of scams that are especially prevalent during the festive season.MHA collaborated with Clear Channel and media agency Universal McCann Singapore to develop three bursts of creative executions at selected bus shelters in Singapore. Meanwhile the Singapore Police Force also launched a campaign warning the public against falling for online love scams with this campaign.

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window