Seth Grossman has been named managing director of Carat China, replacing Michelle Lau, who has taken a sabbatical from the agency.
Grossman joined Carat in 2007 to establish the agency’s Communication Planning discipline and in 2008 was promoted to managing director, Eastern China.
He will oversee clients including adidas, Beiersdorf, Kraft, Mattel, Nokia, Pernod Ricard, Philips and Tourism Australia.
KF Lee, CEO of Aegis Media Greater China, described Grossman as one of the best talents in the Carat business.
“He is a true team player who inspires his staff and connects on all levels with his clients. I am looking forward to seeing him bring his magic touch to the new role,” KF said.
A native of the United States, he is fluent in Mandarin Chinese and is a graduate of Princeton University with a dual degree in Chinese History and American Studies.
He was recently awarded MEDIA’s 2009 Business Development/Account Person of the Year for Asia Pacific, while the office he leads at Carat in Shanghai was named Office of the Year for North Asia.