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Grey strengthens Gillette team

Grey Group has appointed Sanjay Chaudhari (pictured) as vice president and regional client service director to lead Gillette’s regional client communication strategies.

Meanwhile, Shahvez Afridi has come on board as regional planning director to oversee Gillette’s planning practices across Asia Pacific.

Chaudhari has more than 22 years of experience spanning across a diverse portfolio of clients that including Unilever, Johnson & Johnson, Colgate Palmolive, Coca-Cola, American Express, Motorola and Philips.

Most recently, he was general manager of Ogilvy Global Brand Management. As such, Chaudhari was instrumental in leading communication strategies for some of the agency’s key global brands in Japan. Chaudhari has also held stints with several multinational agencies that include DDB Worldwide, Dentsu, Young & Rubicam and Lowe Worldwide.

Shahvez Afridi comes on board Grey with 19 years of end-to-end consumer insights and brand strategy experience spanning the region. His previous stints include overseeing the planning function for agencies such as BBDO in Singapore and Lowe Lintas & Partners in Mumbai and Delhi, where he was tasked to drive consumer and strategic planning for clients such as Procter & Gamble and Unilever.

He has also worked at The Nielsen Company in Thailand, where he led an organisational change by establishing and eventually leading the brand strategy consulting division.

Both Chaudhari and Afridi will be reporting to Fernando Beretta, executive vice-president (Procter & Gamble), Grey Group Asia Pacific.

“The Asia-Pacific region is a huge untapped potential in terms of the male grooming market. Rising affluence is resulting in growing disposable incomes and encouraging more generous spending by men on themselves,” Beretta added.

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