Grey Group Asia Pacific has promoted Shahvez Afridi to head of strategy, looking after all of Grey Groupâ€™s strategic thinking on the Procter & Gamble account in the Asia Pacific region.
In his new role, Afridi will be reporting to Nirvik Singh, Chairman & CEO of Grey Group Asia Pacific and Tamara Ingram, President & CEO of Team P&G.
Shahvez has 19 years of end-to-end consumer insights and brand strategy experience across Asia Pacific. These include marketing & brand management at Coca-Cola, research & consulting at the Nielsen Company as well as strategy & brand planning stints with BBDO, Lowe and Leo Burnett.
â€śShahvez has definitely demonstrated his ability to take on a bigger role within the network. His appointment as the thought leader on all Procter & Gamble brands we oversee is a clear indication on what we hope to achieve with Procter & Gamble â€“ more famously effective work,â€ť Singh said.
â€śHe has shown a great amount of passion in enabling and inspiring the creative teams. Given his unparalleled experience, I believe we will see even a closer working partnership with our P&G clients,â€ť Ingram said.
â€śOne of the key challenges in this era of the ever- changing consumer is going from 360 (holistic) to 365 (always on),â€ť Shahvez said.
â€śP&G is one of the most inspiring & exciting clients to partner. Their consumer-focused and brand-centric approach warrants continuous innovation with the message and the medium.â€ť