Grey Group promotes Afridi

Grey Group Asia Pacific has promoted Shahvez Afridi to head of strategy, looking after all of Grey Group’s strategic thinking on the Procter & Gamble account in the Asia Pacific region.

In his new role, Afridi will be reporting to Nirvik Singh, Chairman & CEO of Grey Group Asia Pacific and Tamara Ingram, President & CEO of Team P&G.

Shahvez has 19 years of end-to-end consumer insights and brand strategy experience across Asia Pacific. These include marketing & brand management at Coca-Cola, research & consulting at the Nielsen Company as well as strategy & brand planning stints with BBDO, Lowe and Leo Burnett.

“Shahvez has definitely demonstrated his ability to take on a bigger role within the network. His appointment as the thought leader on all Procter & Gamble brands we oversee is a clear indication on what we hope to achieve with Procter & Gamble – more famously effective work,” Singh said.

“He has shown a great amount of passion in enabling and inspiring the creative teams. Given his unparalleled experience, I believe we will see even a closer working partnership with our P&G clients,” Ingram said.

“One of the key challenges in this era of the ever- changing consumer is going from 360 (holistic) to 365 (always on),” Shahvez said.

“P&G is one of the most inspiring & exciting clients to partner. Their consumer-focused and brand-centric approach warrants continuous innovation with the message and the medium.”




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