Grey Group Indonesia has appointed Neha Bansal (pictured) as head of planning and regional planner. In her role, Bansal will oversee all strategic planning processes for Grey Group Indonesia’s key accounts, with a focus on Pantene and P&G. She reports to Subbaraju Alluri, CEO, Indonesia and Thailand.
According to the agency, in line with global direction to move the Pantene hub to Jakarta, all subsequent key hires will be based in Indonesia.
Bansal joins Grey from Lowe Lintas India, where she was previously senior brand planning director. As the lead planner on the South Asia mass detergents category for Unilever, amongst other major brands, she was primarily responsible for long-term brand development, and the creation of strategic campaigns.
During her time there, she was also instrumental in the development of content ecosystems, and co-creation with content houses, the agency said. Before Lowe Lintas, Bansal also held remits at PHD India and Grey Group India.
“Bansal’s extensive experience across digital strategy, and aptitude for transformation was very much in line with the direction we are taking our agency towards. No stranger to Grey and our ‘famously effective’ approach, she will elevate our creative output to new heights,” Alluri said.