Grey Group builds up Indonesia team

Grey Group Indonesia has brought onboard Sawitri Hertoto, head of activation, and Nugroho Nurarifin, executive creative director, from McCann.

Based in Jakarta, they will report to Monika Rudijono, president director, Grey Group Indonesia.

Hertoto returns to Grey from McCann, where she served as group brand director. She oversaw all activation, shopper marketing, digital, and above-the-line activities. With 15 years of experience in marketing, she has also worked at Grey, in the past, where she was instrumental in setting up the shopper marketing division. In her current role, she will lead all activation capabilities and bolster team P&G’s offerings.

“It’s great to be back at Grey and I am looking forward to taking on this role and working closely with the Grey team in order to take the work up to the next level”, said Sawitri.

Nurarifin joins the ranks of Grey Group Indonesia as an executive creative director. Previously, he has worked with McCann Worldgroup, and fellow WPP agencies Ogilvy & Mather, and Young & Rubicam.

“Joining Grey represents a major opportunity and a great step forward for my creative growth and journey. I love a challenge, and look forward to being at the center of some amazing new work,”said Nurarifin (pictured).

Rudijono said, “Having Hertoto and Nurarifin onboard aligns perfectly with our latest direction, to focus on our digital offerings for maximum traction. I have no doubt that they will raise the benchmark of the company’s creative output.”

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