Grey Beijing has appointed Oliver Xu as managing director.
With 22 years in the business and a series of senior leadership roles at top agencies such as JWT, Saatchi & Saatchi and BBDO Beijing, Xu is a respected professional.
In addition to leading Grey Beijing as managing director, Xu will also be running Grey Group’s integrated services in China – taking on the newly created title, chief integration officer.
Grey Beijing has enjoyed significant growth in recent years with the team appointed as the lead creative agency for Mengniu, GSK and Futon Automobile as well as winning a raft of new business.
The acquisition of ArtM in May 2013 has bolstered the agency’s shopper marketing and activation capabilities. Xu’s additional role as Grey’s CIO will have him overseeing the deployment of these capabilities across the region.
TH Peng, Chairman and CEO of Grey Greater China said: “We are thrilled Oliver has decided to join us as MD of Beijing and in the newly created role of CIO.
“His maturity as a leader, vast experience and his detailed knowledge and nuanced understanding of local and global business means we couldn’t have wished for a better man for the job.”